I recently had the privilege of working with Westview Centre4Women, formerly known as Women4Women, a women’s resource centre offering women with a place they can call their own. WC4W brought me on to do some re-branding as they were expanding their services as well as adopting new funding. It was a great opportunity and I was so happy to do this for such a great organization.
To start, I talked to the director, Erika Klassen and worked with her to capture WC4W look and feel and represent their values of inclusion, strength, femininity.
We decided to go with an accessible yet bold palette and use the symbol of a cherry blossom for their logo. WC4W has a weeping ornamental cherry tree in their garden in memory of the lost and forgotten women in the community. This tree provides a gathering place for the community and acts as a icon for WC4W. We decided to use the cherry blossom from this tree as the symbol for WC4W as it not only echoes the significance of the tree, but also speaks to the values of WC4W.
The re-branding translated into a suite of new marketing materials. The scope of the re-branding included:
- New logo
- New website
- Business cards
- Community flyer/poster
- Information post card
- Street sign
Here are some photos of the new brand.